Luna Schäfer—Young Designer, Enthusiast
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About me


I was born in Switzerland, raised in Chile and existed somewhere in between ever since. I currently live in Zurich, where I’m studying Trends & Identity at Zürcher Hochschule der Künste.

My work explores topics like belonging, marginality, queer joy, pleasure and escapism. In the process I often move between reading, having conversations, crafting and writing. Since I was a teenager I have helped organizing cultural spaces for youth.  I enjoy working with others to create experiences that allow people to connect and feel they belong.

If you want to know more:
CV
Hocharterre Campus Portrait (published under my old name)

Botanische Gärten Zürich
Fictional Branding Project 


[DE] Der Botanische Garten der Universität Zürich ist eine Institution wo sich Forschung, Vermittlung und Freizeit begegnen. Über ein ausserordentlich breites Angebot an Führungen, Kursen, Vorlesungen und Veranstaltungen versucht der Garten alle, vom Kind bis zur Rentnerin, anzusprechen. Bei dem atemberaubenden Tempo der Forschung und Globalen Prozessen wie der Klimawandel und der Biodiversitätskrise sind Institutionen wie der Botanische Garten stark gefordert, um die neusten Erkenntnisse kompetent zu Kommunizieren. Das vorliegende Rebranding soll den Garten sichtbarer machen und ihm ermöglichen klar und ansprechend zu kommunizieren.

[EN] The Botanical Garden of the University of Zurich is an institution where research, education, and leisure intersect. Through a wide range of guided tours, courses, lectures, and events, the garden aims to engage everyone, from children to pensioners. In light of the breathtaking pace of research and global processes such as climate change and the biodiversity crisis, institutions like the Botanical Garden are under significant pressure to competently communicate the latest findings. The present rebranding aims to make the garden more visible and enable it to communicate clearly and attractively.

Sensory Autonomy
Trend research about pleasure and hedonism 


As the last Covid restrictions were lifted, we felt the urge to join the crowds celebrating what had made life exciting: loud music, bustling cities and intoxicating parties, to name a few. But did we all return? Two years later, nightlife as we knew it still hasn’t bounced back; instead sober bars are popping up and noise cancelling headphones are booming. Especially in the queer community – for which nightlife has been an important refuge – calls for more ‚low sensory‘ alternatives are getting louder. Neurodivergent people have been long advocating for such spaces that account for different sensory needs and disabilities.

Now paradigms are changing. Supermarkets are introducing ‚sensory friendly’ hours, where lights are dimmed, the radio is turned off and no commercials are played. Some events provide sensory rooms, where people can ground themselves to avoid  over-stimulation. These seemingly small things have found resonance far beyond the neurodivergent community. We’re moving towards a future where we’ll be able to better manage the stimulation we get from our surroundings. Once seen as a contradiction, personal wellbeing and engaging in hedonism will be much closer together and much more inclusive then, than they are today.