Botanische Gärten Zürich
Fictional Branding Project
[DE] Der Botanische Garten der Universität Zürich ist eine Institution wo sich Forschung, Vermittlung und Freizeit begegnen. Über ein ausserordentlich breites Angebot an Führungen, Kursen, Vorlesungen und Veranstaltungen versucht der Garten alle, vom Kind bis zur Rentnerin, anzusprechen. Bei dem atemberaubenden Tempo der Forschung und Globalen Prozessen wie der Klimawandel und der Biodiversitätskrise sind Institutionen wie der Botanische Garten stark gefordert, um die neusten Erkenntnisse kompetent zu Kommunizieren. Das vorliegende Rebranding soll den Garten sichtbarer machen und ihm ermöglichen klar und ansprechend zu kommunizieren.
[EN] The Botanical Garden of the University of Zurich is an institution where research, education, and leisure intersect. Through a wide range of guided tours, courses, lectures, and events, the garden aims to engage everyone, from children to pensioners. In light of the breathtaking pace of research and global processes such as climate change and the biodiversity crisis, institutions like the Botanical Garden are under significant pressure to competently communicate the latest findings. The present rebranding aims to make the garden more visible and enable it to communicate clearly and attractively.
[EN] The Botanical Garden of the University of Zurich is an institution where research, education, and leisure intersect. Through a wide range of guided tours, courses, lectures, and events, the garden aims to engage everyone, from children to pensioners. In light of the breathtaking pace of research and global processes such as climate change and the biodiversity crisis, institutions like the Botanical Garden are under significant pressure to competently communicate the latest findings. The present rebranding aims to make the garden more visible and enable it to communicate clearly and attractively.